Tracking Sales

Tracking Sales is easy to do with the Internet

You must be tracking sales to be able to determine the effectiveness of your campaigns and marketing. in the past, this was a pretty difficult thing to do. Today, with the Internet, you can track just about every single click that happens from any webpage and from any website on the Internet relating to your products or services.

It's very important to put together a system for tracking sales early in your Internet marketing venture. There are lots of solutions, some free, some paid, that will allow you to determine when somebody clicks on an advertisement if it converts into a sale. The most basic form of this is Google analytics.

Google itself has lots of great free tools to utilize in your Internet marketing aspects.

Google Analytics for Tracking Sales

as it says on the Google analytics page…"Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites."

This is just one example of a tracking system that allows you to determine where people are coming from, what they click on your website, and when you're utilizing Google ad words you contract them right through to the thank you page.

However there are much better systems out there for tracking and conversion. In tracking sales, you will often find yourself wanting a system that will utilize the ability to split test. One of the components of Internet marketing involves landing pages. Landing pages allow you to drive traffic to a very specific page that has a very specific goal. When you utilize these in your business, having the ability to split test different elements on that page, allows you to make marketing decisions to better improve your ROI.

It's unfortunate, but a lot of people leave this to chance and do not do a very good job at tracking sales. It is well worth the investment of time and money to Institute the system that will allow you make better business decisions. Tracking sales is just one element of the process, but obviously it's a very important one.

Here at the Internet business training program, I will discuss different types of tracking and how to deploy them on your website. Additionally keep your eyes peeled for a free video series on Google analytics. This is a very in-depth series that will teach you how to use Google analytics for tracking sales and conversions.

Do Not Go Another Day Without Tracking Sales

It is my recommendation that you do not move forward another day without making sure that you have tracking systems in place to be able to monitor the traffic that comes to your website. It makes no sense to spend money on advertising without a system of tracking in place. If you have not done this I highly recommend you start today.

When talking about sales and conversion, tracking sales is an absolute must.