May

Which Are You? Social Butterfly or Social Marketer?

By Sam

Charles Heflin had a heck of a post worth its wait in GOLD.

Charles is one voice I listen to as far as social media…

Check this out…

Here’s how I do it…

Publish a new blog post.

Syndicate the post to 2 or 3 social news sites with large market share (many eyeballs).

Increase the visibility of the syndications by garnering comments, votes and shares on each network where I syndicate my blog post. (I use a tool called Synnd for this function)

As content gains votes and comments it becomes more visible to a larger and larger audience.

In approximately a few hours I will start to see:

An almost immediate increase in traffic to my new blog post

The blog post has been indexed by Google and ranked higher than usual (usual being if I did not syndicate my blog post to social networks)

A steady increase in traffic as the visibility of my content is increased through social voting and commenting.

A steady (and automatic) spread of my content from the original networks I syndicated to other networks as other people spread my content through bookmarks, inbound links from blog posts, mentions in forums, etc.

A steady and increasing amount targeted traffic arriving at my blog post.

A steady and increasing amount of people who opt-in or download my free report (they are now in my sales funnel)… PROSPECTS!

All of this is measurable and I have a clear and definitive ROI (Return On Investment) … My investment (in the case of this blog post) was 30 minutes writing, 2 minutes syndicating (using the tool Synnd) and no

time is spent in increasing the visibility of my content becuase the Synnd network handles it for me. No time spent spreading my content becuase I made sure it was eduacational, enlightening and/or entertaining so it will spread from network to network automatically because people find it interesting.

So in total I spent 32 minutes on “Social Media Marketing” this blog post. This blog post will draw traffic, action (opt-ins, rss subscribers, report downloaders) and sales. All measuerable, all repeatable.

The last blog post that I social media marketed has pulled in over $10,000 in revenue from about 1 hour of work. What is the ROI on that? I’ve been so busy handling new business from that post that I am just now getting around to writing this new post.

After I begin pulling in prospects then (and only then) will I begin social media networking. I start networking with prospects… I DO NOT network to gain prospects, I only network with prospects I have gained through social media marketing and I network with them through my personal or corporate blog, email or in my private network.