Blogging And WordPress

Blogging and WordPress

Blogging and WordPress are critical components to the 2nd pillar to internet marketing success. In this brief overview we will discuss Blogging and the use of WordPress as a Content Management system.

In today’s internet marketing landscape and site development, there are certain aspects if you want a site that is growing in presence and rankings that you will need to incorporate into your site.

As I have continued to mention, the web is built on content. Old static sites are dead in the water, as the web has become much more dynamic and changes happen every minute online.

For your business to survive, you must have a strategy for ongoing content development. Back in the first pillar to internet business success, I talked extensively about market research. Inside the Internet Business Training Program, I have created a large video series showing you how to do intensive market research using all free tools that are widely accessible online. This research you do in phase one will be continue to be refined and used throughout your website development time.

Let’s first say, that a website is never “done”. Those days are over. You and or your company will be required to continue to develop content and interact with your audience.

Blogging and WordPress Go Hand in Hand

This is typically done on your website through the application of developing a blog. After years online I have come to the conclusion that the best and easiest blog platform to use is WordPress. WordPress is an open source software program that has been around for the past 8 years. WordPress is easy to install and have up and running on a website. As a matter of fact, this site is built on the wordpress platform. The members area is another application, but most of the content you find on this side of the site is developed through the use of WordPress.

From Wikipedia:

WordPress is an open source blog tool and publishing platform powered by PHP and MySQL. It’s often customized into a Content Management System (CMS)[4]. It has many features including a plug-in architecture and a template system. WordPress is used by over 13% of the 1,000,000 biggest websites.

It was first released on May 27, 2003, by Matt Mullenweg[1] as a fork of b2/cafelog. As of February 2011, version 3.0 had been downloaded over 32.5 million times

WordPress is very SEO friendly and I like to say if you can use microsoft word, then you can use wordpress. Yes, there are things to learn, but they are not difficult to learn. One of the major benefits of WordPress is the ongoing development of the software. There are thousands of people working on this platform including what is called plugins. Plugins are small pieces of code that can be easily added to wordpress to make it do certain things. No matter what market you are in or what you are trying to do on your site, there are plugins available to make you look like a pro when using wordpress.

It is essential that you have a blog and you become an active blogger in your market. As your site grows, the ability to add new content through a blog is easy and it allows you to go after many various keywords that people in your market are searching for.

It is also very interactive and allows you to communicate with your market quickly and easily. There is much to becoming a good blogger and many advanced techinques to learn. But at this point in Pillar 2 , you are in site development stage. You will need to make sure you are blogging and wordpress on your website as it is built and make sure it is WordPress.